Westlake Royal has officially completed the showcase relaying the company’s latest product solutions, expert insights on industry trends, and the evolution of its Be Boundless™ campaign at the AIA Conference on Architecture & Design 2025 (AIA25), which took place between June 4 and 7, 2025
According to certain reports, the company took this opportunity to put on display its various brands, including Celect® Cellular Composite Siding, Cedar Renditions™ aluminum siding, Foundry® Specialty Siding, TruExterior® Siding & Trim, Versetta Stone®, Newpoint® Concrete Roof Tile, DaVinci® Roofscapes, US Tile® Clay Roofing Products, Unified Steel® Stone Coated Roofing, Dutch Quality Stone®, Cultured Stone®, Eldorado Stone®, Atlantic® Premium Shutters and more.
Talk about what some of these brands had to offer, we begin from Celect Cellular Composite Siding, which captures the warmth and character of natural wood. This it does by effectively combining timeless appeal with excellent performance and durability. More on that same would reveal the product’s patented interlocking system, capable of streamlining installation, as well as eliminating visible seams for a polished appearance.
Next up, we have Cedar Renditions, a versatile and modern aluminum accent siding which gives out the feel of real woodgrain, but without the maintenance hassle. Easy to install, non-flammable, moisture-proof, non-combustible and virtually maintenance-free, the accent siding boasts PVDF top coat, a component helping it resist dirt, build-up, stains and fading, while simultaneously increasing durability.
Another detail worth a mention is rooted in Westlake’s TruExterior Siding & Trim. In essence, this one is crafted from a proprietary blend of fly ash and polymers, making up a composition that can resist extreme weather, ground and masonry contact, and insects. In case the given proposition wasn’t enough, its range of authentic styles will expand further this year with a new timeless 5/8” lap siding profile.
Turning our attention towards Westlake’s PVC trim and moulding-oriented brands, they include Grove Collection™, it combines the timeless charm and rich look of stained wood with the performance benefits of cellular PVC. Furthermore, the collection’s robust design is understood to be low-maintenance, long-lasting, moisture-resistant, and easy to install because of its hidden nailing hems.
Joining that would be an assortment of Royal® Column Wraps that preach a simple, cost-effective way to enhance the curb appeal of any home. We also ought to mention how they are designed with best-in-class lock miter joints to fit seamlessly over existing columns, and therefore, create a crisp, elevated facade.
Then, there are Royal® Trim & Mouldings that provide long-lasting durability with minimal upkeep. Crafted from 100% cellular PVC, these mouldings’ closed-cell structure really goes the distance to keep face and edge surfaces clean by resisting moisture, mold, mildew and insects.
Moving on to Westlake’s roofing solutions, this particular assortment packs together Newpoint Concrete Roof Tile, which would be concrete tile line known for its exceptional strength, long-term durability, and timeless appeal. A closer look here would tell you that Newpoint combines form with function to provide reliable protection.
Within the same lineup, we have DaVinci Roofscapes, a premium line of composite slate and shake roofing tiles engineered for both beauty and resilience. These tiles are markedly conceived on the back of virgin resins, UV and thermal stabilizers, along a specialized fire retardant, helping each tile withstand impact, severe weather, fire, and common threats like insects, rot, fading, and splitting.
Unified Steel Stone Coated Roofing is also one of Westlake’s roofing brand. It is basically an ultra-lightweight roofing solution that benefits from the structural strength of steel, weighing only 1.5 pounds-per-square-foot. The solution, at present, offers five distinct profiles, well-equipped to replicate the appearance of shingle, clay tile, and cedar shake.
As for Westlake’s stone-focused brands, they include Eldorado Stone, which represents a portfolio of premium architectural stone and brick veneer products, handcrafted with expressive colors and dimensional textures that range from traditional to contemporary.
Placed right next to it is the Cultured Stone collection, featuring an authentic, curated collection of stone and brick textures. In fact, this year, Cultured Stone also introduced a new color i.e. Salt Flat™, a delicate blend of light grays and soft, warm whites with a subtle, shimmering mica overlay.
