Bridgestone Americas has officially announced the launch of its ENLITEN™ Technology all-terrain tire, named the all-new Bridgestone Dueler A/T Ascent. According to certain reports, the stated tire has been engineered rather specifically for high rim diameter vehicles. This means it is able to deliver excellent on-road refinement combined with excellent wet, winter and off-road traction, while simultaneously maximizing wear performance to improve sustainability over its lifetime. More on the Dueler A/T Ascent would reveal that its performance prowess stems from an aggressive new tread pattern. You see, the tire comes bearing a particular pattern which features stone rejecters, widened tread slots, and notches tuned to reduce noise and chip tear. Furthermore, it delivers at your disposal full-depth, interlocking 3D sipes with increased density for outstanding snow traction. Not just that, the aggressive tread pattern extends into the sidewall with a square shoulder, a deep buttress design, and noise-treated side lugs. Having referred to initial bits and bobs, we now must take an even deeper view of the given value proposition. To do so, we must expand upon Bridgestone Dueler A/T Ascent’s on an off-road adaptability. This translates to how the tire in question can effortlessly switch between a premium on-road experience and unyielding off-road capability. On top of that, its precision sawtooth edges are designed to deliver enough traction to claw through rugged terrain. Going back to the tire’s tread pattern, it has been meticulously created in a way which reduces vibrations and noise, all for the purpose of complementing smooth, comfortable ride of premium SUVs and trucks.
Next up, we must dig into the product’s lifetime value, as Bridgestone’s Dueler A/T Ascent is seemingly designed to resist irregular wear throughout its 60,000-mile limited warranty, empowering you to venture forward with confidence in every possible condition. Joining that would be the tire’s wet and winter traction capabilities. In simple terms, Bridgestone’s full-depth 3D sipe technology has the means to deliver biting edges and tread stability, a feature which you can benefit from big time when it comes to navigating wet and wintry roads. In case that didn’t sound impressive enough, then it would be worth your while to know that the Dueler A/T Ascent tire can rapidly, and quite seamlessly, evacuate water and wintry slush from the tread to help ensure confident contact and control. The all-new tire also happens to be 3-Peak Mountain Snowflake certified for winter traction.
Available across 35 different fitments, Bridgestone Dueler A/T Ascent tire is markedly made to fit top-trim trucks, as well as SUVs with wheel sizing between 17- and 22-inch rim diameters.
“Our mission with Ascent was to develop a luxury truck tire that could tackle the trails on the weekends without sacrificing the comfort of the daily commute,” said Jeremy Norwood, Chief Engineer of Consumer Replacement Product Engineering. “As our first A/T tire to integrate ENLITEN™ Technology, we’ve developed a tire with excellent wet, winter and off-road performance paired with impressive wear resistance.”
Operating out of Nashville, Tennessee, Bridgestone’s rise up the ranks is a result of its industry-leading ability to develop, manufacture, and market a diverse portfolio of original equipment and replacement tires, tire-centric solutions, mobility solutions, and other rubber-associated and diversified products that deliver social and customer value. At present, the company’s business units are made up with entities like Bridgestone Retail Operations, the world’s largest network of company-owned retail tire and automotive service centers; Bandag, a leader in commercial tire retreading worldwide; Firestone Building Products, an industry leader in commercial roofing and building solutions; and Firestone Industrial Products, a leading provider of technologically advanced air springs for commercial and passenger vehicle applications. Bridgestone’s excellence in what it does, as well as the scale on which it delivers that, can also be understood once you consider how it is presently operating more than 50 different production facilities.
